How Marcus Lemonis Saved Muddy Paws Cheesecake

Hello, cheesecake lovers! We have some exciting news to share with you. As you may know, we recently announced that we had to close our bakery due to financial difficulties. We were heartbroken and hopeless, but we also received an overwhelming amount of support and love from our loyal customers and friends. We are so grateful for your donations, messages, and prayers.

But that's not all. We also got a surprise call from Marcus Lemonis, the star of CNBC's "The Profit", a show where he helps struggling small businesses. He saw our story on Twitter and decided to reach out to us. He offered to buy $40,000 worth of our cheesecakes and give them away to our fans on social media. He also said he would help us with advice and guidance on how to make our business more profitable and sustainable. He even invited us to do a live interview with him on Instagram!

Can you still make $40,000 worth of pies for me… if so start picking the winners
Make sure you charge me full retail… we need the margin. You will post the number of winners, and fill them , we need customer reviews. Then we can go to step two
Deal? (Please see the earlier… https://t.co/fqRYLukkZl

— Marcus Lemonis (@marcuslemonis) December 30, 2023

We were stunned and thrilled by his generous offer. We couldn't believe that someone like him would care about our little bakery. Being a talented entrepreneur and investor, he did not accept this deal without doing his due diligence. He made sure that we knew our stuff and were motivated enough to fix our business. After answering all his questions, we accepted his deal and started working on his order right away. We are getting ready to bake over 500 cheesecakes and are in the process of picking the winners of the giveaway. 

Dear @MPCheesecake
1. Do you have process to ship?
2. Do you have packaging for shipping . Doesn’t need to be branded?
3. Do you know how to set up @Shopify account?
4. Do you know your numbers including costs for Labor and materials ( don’t disclose here if you know)
5.… https://t.co/BOp3CC5RFP

— Marcus Lemonis (@marcuslemonis) December 27, 2023

We also did the live interview with Marcus and learned a lot from him. He asked us about our history, our challenges, our cakes, and our goals. He gave us some tips on how to improve our marketing, pricing, packaging, and operations. He also encouraged us by paying for a complete redesign of our website, enabling customers to more easily place orders for pickup and delivery. He said he would stay in touch with us and monitor our progress, and was very supportive and inspiring.  

Tomorrow night at 8pm on @instagram we will have a mini episode of #TheFixer with @MPCheesecake … do your diligence before you come to the broadcast. I will be taking some of your questions. This one is complicated, problematic but nostalgic, good and a fan favorite. Study the… https://t.co/XJGQ7GVzJQ

— Marcus Lemonis (@marcuslemonis) January 2, 2024

 

Thanks to Marcus, we are now closer to reopening our bakery. We are optimistic that we can make it happen and are also more confident and motivated to overcome our obstacles and grow our business. We are so thankful to Marcus for his generosity and wisdom. He truly saved Muddy Paws Cheesecake.

We are finally live!! ⁦@MPCheesecake⁩ https://t.co/O4k2KPZYpR

— Marcus Lemonis (@marcuslemonis) January 6, 2024

We also want to thank you, our loyal customers and friends, for your continued support and love. You are the reason why we do what we do. You are our family. We can't wait to serve you again and share our delicious cheesecakes with you. We hope to see you soon at our bakery. Until then, stay safe and sweet!

Love,

Tami and the Muddy Paws Cheesecake team